For the 71 % of Earth that’s ocean — and every sun-filled adventure it inspires.
Engineered for the elements. Designed for the dreamers.
The 71% Project
Premium sun gear made with purpose — inspired by the ocean, built for adventure.
Our custom UPF50+ gear protects your crew — and supports the future of marine life and coral reefs. We use art to tell the ocean’s story — and to protect the waters that connect us all.
CUSTOM BOAT ART | BRANDED FOR THE VOYAGE
HELMLINE
The ultimate custom boat artwork package
Where your boat becomes your brand
Every Helmline piece begins as hand-drawn digital artwork, delivered in four high-resolution versions — full color, line art, and formats for both light and dark backgrounds. From there, your boat becomes wearable art, with custom hull illustrations, UPF50+ shirts, and gear designed to celebrate your boat and your story.
Custom merch in 2-3 weeks
Ships worldwide from Fort Myers, Florida
Reef Safe UPF50+ Sun Protection
Custom Boat Drawings in 2-3 days
Custom merch in 2-3 weeks
Ships worldwide from Fort Myers, Florida
Reef Safe UPF50+ Sun Protection
Engineered for Endless Days in the Sun
STORYLINE
Match your crew. Tell your story. Stay sun-safe.
Buttery-soft and made for life in the sun, Storyline keeps your crew protected and comfortable on every adventure. Lightweight, breathable, and fully customizable, these shirts feature UV protection that improves after each wash and are recommended by the Skin Cancer Foundation for all-day wear. Designed with pre-made artwork and editable text, Wanderline captures the spirit of family adventures — celebrating the journeys and memories that matter most.
From ocean-bound bottles to luxury sun gear
REEFLINE
Limited-edition marine life shirts with a mission
Reefline is our premium ready-to-wear collection, with each limited release showcasing original marine life artwork based on real species. Designed to spark curiosity and inspire conversations about ocean conservation, these shirts are more than apparel — they’re wearable art for collectors, ocean lovers, and anyone who wants to make a statement for the sea. Featuring fun facts and educational elements, every UPF50+ design keeps you sun-safe while celebrating the ocean.
A new favorite tee, every season.
DOCKLINE
Collaborations, Legacy & Seasonal Collections
Dockline is home to Buoy 71’s most exclusive projects — from yacht collaborations and conservation partnerships to limited-run holiday and seasonal tees designed to be collected and remembered. Each piece is a special edition worth celebrating, created to mark the moments, milestones, and partnerships that make our story unique.
Join the 71% Crew
When you join the 71% Crew, you become part of something bigger: a community that believes in slowing down, enjoying the sun, and giving back to the sea that gives us so much.
Together, we’re turning adventures into impact — one shirt, one coral, one mangrove at a time.
71% Ocean. Anchored in Adventure.
At Buoy 71, we transform boats, journeys, and marine life into wearable art. From custom boat illustrations to reef-safe UPF50+ apparel, every piece is designed to celebrate your story while supporting ocean education and reef restoration.
✔ Hand-Drawn Custom Boat Artwork
✔ Eco-Friendly UPF50+ Gear Made for Life in the Sun
✔ Marine Conservation Designs Featuring Real Species & Fun Facts
🌍 71% ocean. 100% your story.