For the 71 % of Earth that’s ocean — and every sun-filled adventure it inspires.

Engineered for the elements. Designed for the dreamers.

The 71% Project

Premium sun gear made with purpose — inspired by the ocean, built for adventure.

CUSTOM BOAT ART | BRANDED FOR THE VOYAGE

HELMLINE

The ultimate custom boat artwork package

Where your boat becomes your brand

Every Helmline piece begins as hand-drawn digital artwork, delivered in four high-resolution versions — full color, line art, and formats for both light and dark backgrounds. From there, your boat becomes wearable art, with custom hull illustrations, UPF50+ shirts, and gear designed to celebrate your boat and your story.

Custom Boat Drawings in 2-3 days

Custom merch in 2-3 weeks

Ships worldwide from Fort Myers, Florida

Reef Safe UPF50+ Sun Protection

Custom Boat Drawings in 2-3 days

Custom merch in 2-3 weeks

Ships worldwide from Fort Myers, Florida

Reef Safe UPF50+ Sun Protection

Engineered for Endless Days in the Sun

STORYLINE

Match your crew. Tell your story. Stay sun-safe.

From ocean-bound bottles to luxury sun gear

REEFLINE

Limited-edition marine life shirts with a mission

A new favorite tee, every season.

DOCKLINE

Collaborations, Legacy & Seasonal Collections